Mobile & App Masterclass

21 April 2026 | 1:30pm – 5:15pm

New York – 109 West 39th Street, 10018

Small Rooms,
Big Conversations

MoBILE & APP MASTERCLASS | 21 april 2026

Industry events that go beyond networking.

We bring senior leaders together to tackle the biggest challenges facing the Mobile & App industry. This is where real conversations happen and your next move takes shape.

Connect, Learn, and
Elevate Your Strategy

The Mobile & App landscape is evolving fast. New technologies and rising consumer expectations are reshaping the way businesses design, build, and optimise their apps. In a crowded market, success hinges on creating intuitive, high-performing, and engaging experiences that keep users coming back.

At this Mobile & App Masterclass, we’ll explore:

Scaling growth through contextual in-app advertising beyond traditional channels
How contextual targeting expands reach outside social platforms and app stores
Key signals, supply dynamics, and optimization levers driving in-app performance
Strategies to improve scale and efficiency, including the role of performance CTV
Leveraging mobile and app strategies to capitalize on cultural moments and tech shifts
Integrating AI, influencers, and creator strategies to drive personalized, high-impact campaigns

Join fellow senior leaders to unpack the latest trends, hear from industry experts, and share strategies for thriving in a mobile-first world.

Free-to-attend for senior digital professionals.

Event Agenda | 21 april

1:30pm - 2:00pm

Registration, Networking & Coffee

Check-in, grab a drink, and network ahead of the presentations and discussions.

2:00pm - 4:45pm

Expert Presentations & Roundtable Discussions

Hear the latest insights from our Mobile & App experts and participate in focused, 20-minute conversations with industry peers to address your unique Mobile & App challenges.

4:45pm - 5:15pm

Keynote Presentation

Hear a case study from Mike Rich, Director of Digital Experience at New Jersey Devils & Prudential Center!

5:15pm

Closing Remarks & Networking

Continue networking and engage with your peers after the event concludes.

Hear what attendees had to say:

Love the short, sharp informative style presentations. Good combination of facts, data and insights. Fantastic opportunity to network and meet like minded people.

I have been attending these events since 2018 & I can say that this has been one of the best. Kudos to you all at Masterclassing / Future of Mobile for raising the bar at every event and making me want to come back every time, given my work schedule+travel+mom life the fact that I continue attending this event is quite telling.

Loved the roundtable discussions not just because it's good to hear others are facing the same challenges, but also it's a safe environment where we were able to challenge one another.

An enriching session fueled by quality speakers and valuable interactions.

With time so precious, these events always prove their worth.

This afternoon was an excellent use of time! I liked the variety of business represented in discussions. The best part of the event is to connect with industry peers and experts.

If you're considering joining an event- just do it! A truly fantastic and warm space to learn from others.

Really glad I came, thank you for the invite.

With thanks to our expert sponsors

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If you’re interested in attending this event, you, or your colleagues in other parts of the world, may benefit from attending these other Future of Mobile Festival events.

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Mobile & App Masterclass – New York – 21 April 2026