At this virtual Mobile & App Masterclass, you will hear presentations from three expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as AI, data privacy, app store optimisation, user acquisition, analytics and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions.
Event Agenda | 5th July
9.10am - 9.15am BST
Check-in & Welcome
Join zoom meeting
9.15am - 10.45am BST
Expert Presentations & Roundtable Discussions
Our expert presentations are followed by a series of interactive roundtable sessions. Ask questions, raise topics, and address your biggest challenges with our experts and other marketing leaders.
Some of the questions/discussion topics submitted so far include:
- What role does artificial intelligence play in the future of mobile app marketing, and how can businesses leverage it to their advantage?
- What do you think the next big piece of technology will be that businesses should be ready for our mobile apps to embrace?
- What are the best ways to drive traffic on mobile?
- What does the future of push notifications look like?
- Do you see TikTok becoming the dominant user acquisition channel outside of native platforms like ASA & GAC?
- What metrics and analytics should businesses focus on to measure the success and effectiveness of their app marketing strategies?
10.45am - 11am BST
Fireside Chat with Helen Politt, Head of SEO at Car & Classic.
Helen is a senior SEO and digital marketer with over 15 years’ experience in the industry. She has worked for both brands and agencies, delivering growth through robust SEO strategies. She has a passion for equipping teams and training individuals in SEO and growth marketing. Helen is often seen on stage at conferences delivering talks about digital marketing.
11am - 11.15am
Q&A and Closing Remarks
Reserve your place
The Future of Mobile Festival is a series of exclusive events with a limited number of places. Join professionals from the mobile marketing industry for a valuable and collaborative masterclass.
Secure your place now.
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