Mobile & App Masterclassing
28 November (1:30pm – 5:15pm)
Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA
At this in-person Mobile & App Masterclass, you will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions.
Event Agenda | 28 November
1:30pm - 2:00pm
Check-in & Welcome
2:00pm – 4:45pm
Expert Presentations & Roundtable Discussions
Our expert presentations are followed by a series of interactive roundtable sessions. Ask questions, raise topics, and address your biggest challenges with our experts and other marketing leaders.
4:45pm – 5:15pm

Keynote Presentation and Q&A with Pippa MacNeil, Senior Performance Marketing Manager at The Financial Times
Pippa is dedicated to driving customer-first audience growth, with several years of experience across subscription and luxury verticals. Pippa’s expertise spans paid marketing channels, global markets, budget management and audience-first subscription strategies. With a strong background in both brand and performance, she focusses on strategies that align with business objectives to fuel growth.
5:15pm
Closing Remarks and Lunch
Reserve your place
The Future of Mobile Festival is a series of exclusive events with a limited number of places. Join professionals from the mobile marketing industry for a valuable and collaborative masterclass.
Secure your place now.





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