Mobile & App Masterclass

26 March 2026 | 9:00am – 12:45pm

Amsterdam | Eye Film Museum, IJpromenade 1, 1031 KT

Small Rooms,
Big Conversations

MoBILE & APP MASTERCLASS | 26 MARCH 2026

Industry events that go beyond networking.

We bring senior leaders together to tackle the biggest challenges facing the Mobile & App industry. This is where real conversations happen and your next move takes shape.

Connect, Learn, and
Elevate Your Strategy

The Mobile & App landscape is evolving fast. New technologies and rising consumer expectations are reshaping the way businesses design, build, and optimise their apps. In a crowded market, success hinges on creating intuitive, high-performing, and engaging experiences that keep users coming back.

At this Mobile & App Masterclass, we’ll explore:

Optimising app UX to boost engagement
Using data to improve performance and retention
Driving personalisation and AI-led experiences
Effective strategies for app monetisation
Leveraging push notifications and in-app messaging for conversions

Join fellow senior leaders to unpack the latest trends, hear from industry experts, and share strategies for thriving in a mobile-first world.

Free-to-attend for senior digital professionals.

Event Agenda | 26 march

9:00am - 9:30am

Registration, Networking & Coffee

Check-in, grab a drink, and network ahead of the presentations and discussions.

9:30am - 12:15pm

Expert Presentations & Roundtable Discussions

Hear the latest insights from our Mobile & App experts and participate in focused, 20-minute conversations with industry peers to address your unique Mobile & App challenges.

12:15pm - 12:45pm

Keynote Presentation

Viviana Inserra – Global Senior Digital Manager at Coty!

Viviana Inserra is a seasoned digital communications leader with 14 years of experience helping global brands cultivate deep engagement with their audiences.

Currently serving as the Senior Global Manager for Digital Communications at Coty, Viviana is an expert in bridging the gap between brand equity and digital performance, with a specialized background in consumer trend analysis, social listening frameworks, and digital leadership.

12:45pm

Closing Remarks & Networking

Continue networking and engage with your peers after the event concludes.

Hear what attendees had to say:

Love the short, sharp informative style presentations. Good combination of facts, data and insights. Fantastic opportunity to network and meet like minded people.

I have been attending these events since 2018 & I can say that this has been one of the best. Kudos to you all at Masterclassing / Future of Mobile for raising the bar at every event and making me want to come back every time, given my work schedule+travel+mom life the fact that I continue attending this event is quite telling.

Loved the roundtable discussions not just because it's good to hear others are facing the same challenges, but also it's a safe environment where we were able to challenge one another.

An enriching session fueled by quality speakers and valuable interactions.

With time so precious, these events always prove their worth.

This afternoon was an excellent use of time! I liked the variety of business represented in discussions. The best part of the event is to connect with industry peers and experts.

If you're considering joining an event- just do it! A truly fantastic and warm space to learn from others.

Really glad I came, thank you for the invite.

With thanks to our expert sponsors

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If you’re interested in attending this event, you, or your colleagues in other parts of the world, may benefit from attending these other Future of Mobile Festival events.

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Mobile & App Masterclass – Amsterdam – 26 March 2026